From Alexandra's Rivers to the World Stage: Apollo Sponsors Finn Butcher

Finn Butcher's journey from the quiet rivers of Alexandra, Central Otago, to the demanding waters of the global canoe slalom circuit is a story of passion, perseverance, and unyielding dedication. Apollo is thrilled to be part of Finn’s journey as one of his Principal Sponsors.

Growing up in the small town of Alexandra, Finn’s love for paddling began on the rivers that meander through his hometown. What started as a childhood hobby soon transformed into a lifelong commitment to mastering the sport. Now, with the world’s toughest courses in his sights, Finn is poised to continue to represent New Zealand on the international stage.

At Apollo, we are inspired by Finn’s relentless pursuit of excellence and his unwavering resilience in the face of challenges—values that reflect our own. As a company, we believe in supporting individuals who show not only the talent to succeed, but the character to inspire.

“Every so often you are lucky enough to meet some incredibly special people, and after meeting in Paris after he had won gold, I knew Finn was one of those people.” says Paul Lloyd.

Paul, who is one of Apollo’s founders has also taken the lead in sourcing more sponsors and support for Finn, “it was clear the challenges and sacrifices Finn and his family have made to get him to where he is. As a country, we all love to bask in the glory of our successful athletes, but shouldn’t we help?” By backing Finn, Apollo is proud to be part of a new chapter in New Zealand’s rich sporting legacy, one that highlights the power of determination and community.

As a principal sponsor, Apollo recognises not only the immense challenges that Finn has faced, but all that he has had to overcome. Canoe slalom is a sport that demands not only physical and mental strength but also significant financial and logistical support. Despite limited resources, Finn has taken ownership of his career, managing every aspect of his campaigns—from coordinating travel and training schedules to budgeting and seeking funding.

Our partnership with Finn goes beyond financial support. It’s about sharing his vision for success and aligning with his values. Finn’s belief that sport is about “loving the process” resonates with our approach to how we do work. He is a role model for young athletes, exemplifying how passion and commitment can lead to remarkable achievements.

Looking ahead, Finn’s sights are set on Los Angeles 2028. As he puts it, “The target is squarely on my back, and to compete at the level required demands significant funding.” At Apollo, we’re honoured to contribute to his journey, helping ensure he has the resources to perform at his best while inspiring the next generation of athletes.

Finn Butcher’s story is one of resilience and triumph, and we are thrilled to stand beside him as he continues to make waves on the global stage.